B A I L E Y T A Y L O R B R O W N
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EXPERIENCE
BAILEY TAYLOR BROWN - Freelance Social Media Management
Currently
CONTENT CREATION - User Generate Content
Currently
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SHOP MORLEY - Social Media and Graphic Design Coordinator
2021
*Responsible for the following retail stores:
Morley, Darien (CT); Morley, Bethesda (MD); Morley, Delray (FL); Coco & Co. (FL); and Periwinkle (FL)
*Posted and planned daily content for all stores.
*Engaged with followers and responded to comments, posts, and direct messages.
*Helped create engaging, on-brand content for each store that aligns with current
social media and fashion trends.
*Created & executed graphics and digital marketing campaigns.
*Worked closely with the e-commerce team to create online content.
*Modeled merchandise for content and assisted in photographing product shots and SM lifestyle images.
SPANX - Social Media Community Coordinator
2020
*Responsible for maintaining the brand’s social media channels and telling a cohesive story across Facebook,
Twitter, Instagram, and Pinterest.
*This position involved spotting trends, identifying consumer needs, and capturing insights
while also being able to quickly and readily react.
*Lead day-to-day management of all social media activity, including scheduling content,
managing the social media calendar, monitoring conversations, directly engaging with fans,
and furthering insights about channel performance.
*Engaged with the social community on Instagram, Facebook, and Twitter.
*Worked with our social team on influencer gifting, coordinating influencer mailers,
packaging, product ordering, mail tracking, and more.
*Worked on daily product tags and tracking links for products across all social channels to drive consumers
to Spanx.com and track revenue on organic social.
*Managed the subscriptions and social scheduling tools (like Dash Hudson & Hootsuite),
including invoicing and tracking contractual dates.
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DREAM CATCHER SALES - Public Relations and Sales Internship
Fall 2019
*Assisted the Account Executive with all lines in the Atlanta Showroom
( Show Me Your Mumu, Amuse Society, Richer Poor, D'Blanc + Pirette).
*Worked the Atlanta Apparel Market, which included showing and selling the lines we carried,
having knowledge of all the lines, and writing wholesale orders.
*Assisted with all PR and customer service efforts of the showroom.
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THE EDGE AGENCY - Public Relations and Social Media Internship
Summer 2019
*Monitored all social media channels for the Edge Agency and clients.
*Created content and social media campaigns for all all Edge social media.
*Assisted in the rebranding, social media, and event planning for clients.
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SHOW ME YOUR MUMU - Public Relations and Fashion Assistant Internship
Summer 2017 & Summer 2018
*Assisted the PR Director and worked directly with the founders of SMYMM.
*Planned and executed large scaled events for MUMU HQ & MUMU flagship retail store.
*Established relationships with influencers and strategically gifted merchandise in
order to aid in brand advertisement and production of social media content.
*Created branded content creation for social media campaigns.
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DANIELS RICHARD GROUP - Public Relations & Social Media Intern
Spring Semester 2018
*Assisted the PR & Events Director at the Daniel Richards Group.
*Planned and executed events for the Atlanta based stores for the Daniel Richards Group.
*Monitored and created content for two Instagram accounts under the Daniel Richards Group.
COVERED WALLPAPER - Marketing Assistant
Spring Semester 2017
*Monitored Covered Wallpapers social media channels.
*Developed and supported social media campaigns for Covered Wallpaper.
*Provided tips and advice for expanding Covered Wallpaper's digital research.
*Successfully redesigned the Pinterest account for Covered Wallpaper.
*Created and sent out email blasts to Covered Wallpaper's potential and returning customers.
MICHEAL KORS - Sale Associate Position
August - December 2016